What is a Web Property?

A web property is an asset.┬áIf you own a website, you own an asset. It might be just sitting there being a static website you haven’t updated in a long time. It might even have value if it has been active for many years, has a prime domain name, attracts substantial traffic, or generates revenue.…

Is Your Website Valuable?

  If you are thinking about creating a website that is a valuable asset, remember that not every website has value. There are a few elements that add value and you should carefully monitor how successful they are in your web property. If these elements of your website aren’t performing, or their performance is declining,…

Who Invests in Websites for Business?

  Some people are looking to buy a business to work in, themselves. Buying a web property generally provides a turn-key business that is, hopefully, already producing revenues and is a good investment. This saves the buyer a lot of time and effort creating and marketing the site to attract traffic. Good reliable traffic generally…

Marketing Your Website

Your web property won’t be successful if nobody knows about it. That means you must market it properly. Search engine optimization (SEO) is one of the tools you should learn about if you intend to buy an existing website. Content marketing is also important to learn. You will find that the difference between SEO and…