Growth Marketer & Co-founder of Web Profits Opinions expressed by Forbes Contributors are their own. Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.
Your web property won’t be successful if nobody knows about it. That means you must market it properly. Search engine optimization (SEO) is one of the tools you should learn about if you intend to buy an existing website. Content marketing is also important to learn. You will find that the difference between SEO and content marketing is the “tastes great” vs. “less filling” of online marketing. There is one ultimate truth: good content, well marketed, is just as important as good SEO in making your site successful.
Here is a good article that covers a lot of information you will need to know if you want your website to be successful:
This information applies to any web property. If it is already ranked high in the search engines and receiving lots of organic traffic (visitors who have found you through a search engine), unless you understand content marketing and SEO your site traffic could go through a rapid decline. SEO is one part of marketing your web property, but great content is also part of SEO.
Content Marketing and SEO Sources
If you are considering buying an existing web property and you don’t feel you know enough about how to keep it successful using these tools, there are many ways to hire the expertise you need. Check out one of the job sites like Upwork (formerly eLance) and search for “SEO” or “content marketing” companies and freelancers. It might be politically incorrect to tell you that offshore providers are inexpensive and generally good at what they do; however, when you are just getting started cost matters.
Other ways to learn include the very helpful online videos you can find on YouTube and Lynda. Just search for the terms mentioned above. There are also other sources of excellent information, so keep searching.